LE 1ER CONCEPT STORE LUSH A PARIS : FRESH & FLOWERS

PAR MARIA AMBROSINI.

UN VENT DE FRAÎCHEUR SOUFFLE À PARIS !

LE 30 OCTOBRE A EU LIEU LE LANCEMENT D’UN TOUT NOUVEAU CONCEPT CREE CREE PAR LUSH : FRESH & FLOWERS

C'est au sein du très joli spa de la marque Lush, tout juste rénové, dans le Marais, donc en plein coeur de Paris, que le concept store Fresh & Flowers a pris ses quartiers.

LA NOUVEAUTE ?

Un tout nouveau concept initié par Lush, propose aux parisiens de souche ou de passage, des étalages pour des produits cosmétiques ultra frais, faits à la main s'il vous plaît.

Au 18 de la rue Vieille du Temple, l'unique Spa de la marque a été entièrement redesigné et accueille sa nouvelle gamme de produits exclusifs.

Inspiré de l’amour que portent les français pour les produits frais achetés au marché ou bien chez le boulanger, la célèbre marque vegan créée il y a 23 ans par Mo Constantine Obe, propose des cosmétiques pour le visage, le corps et les cheveux, sans aucun conservateur synthétique et préparés individuellement par l’équipe de la boutique.

UN MARCHE DE COSMETIQUES VEGAN ULTRA FRAIS

Ici, on achète ses produits comme on fait son marché ! Un must en terme de concept marketing. Avec une durée de vie de 24h à 28 jours maximum, les clientes sont invitées à s'offrir le meilleur pour leur peau et leur chevelure.

Ces produits sont le résultat d’années de recherche afin de créer des cosmétiques ayant une courte durée de vie, faits avec des ingrédients frais.

Dans votre panier, vous pourrez faire le plein de...

sucres exfoliants (7,50€)

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De Face Pops (10€) :

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De nettoyants frais corps et visage (12€)

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DES SERUMS (20€)

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DES SAVONS GOURMETS (12,95€)

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Mais également des masques frais pour le visage (12,50€), des exfoliants et masques pour le corps (6,50€), un savon exfoliant pour le corps (8€)... et toujours son produit basique incontournable, des bombes de bain Peau-Paris aux couleurs pop !

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ETHIQUE SO CHIC

Les clients pourront directement scanner ces produits nus à l’aide de l’application #LushLabs, remplaçant les emballages en surplus par une solution numérique.

Lush Lens est une fonctionnalité de l’application qui permet à Lush de réduire son impact sur l’environnement en utilisant l’appareil photo du téléphone et la technologie Machine Learning pour reconnaître les produits et donner au client des informations détaillées sur les ingrédients et des démonstrations d’utilisation.

Le must : La boutique Lush s'est parée d’un tout nouveau design composé de matériaux et de mobiliers recyclés pour ce concept exclusivement parisien.

Maria Ambrosini

---

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